Thursday, June 23, 2011

Hew...I am back in Taiwan for a short vacation. Lots of traveling in past few months, so the blog has been on the "rest" mode for a while. It is the first post since May and I promise I will write more regularly.

One month ago, I was still in the relatively cold, quiet and "green" Copenhagen. Each place has its own uniqueness and each one of them is different. Though, Taiwan is always my home. Although I have away for two years, I don't feel one tiny bit of unfamiliarity with this place.

When immersing in the local cultures here, some thoughts come to my mind. This TV commercial has impressed me the most so far. It is for a job-hunting website, which encourages young job-hunters not to fear the challenges ahead of them. Its storytelling is emotional. The audience doesn't even need to read Chinese to get the message behind this commercial.  The shots of the footage communicate its ideal very well. The nervous look and the uncertain steps of the actor; the comparison and contrast of the old and present; and, the background English song are all very universal and human. It is truly a successful ad that is related to people.






















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